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Sara Nuru

Sara Nuru is an entrepreneur, model, speaker, author and ambassador for Menschen für Menschen (People for People). In addition, the Federal Ministry for Economic Cooperation and Development (BMZ) appointed the Ethiopian in 2018 as ambassador for Fair Trade.

Sara is considered a manifold, courageous, young woman with a tremendous radiance. She always follows her heart – whether as a model in a global campaign with Hollywood stars or in the home country of her parents: Ethiopia.

Armed with the necessary courage she is capable of moving things: she changes the lives of people in Ethiopia and at the same time also how we may see the country. She touches the people she meets and inspires girls and women worldwide to trust in their inner strength and to go their own way.


The daughter of Ethiopian parents, Sara Nuru has been an enthusiastic and active supporter of the Karlheinz Boehm Ethiopian aid project “Menschen für Menschen” since 2009.  She has travelled to schools throughout Germany to fundraise for Boehm’s educational programme “Generation ABC – 2015”.

Her efforts have raised 290,000 euros for the construction of the Sara Nuru school, which she opened in December 2012 on her third visit to Ethiopia.   To date, the Sara Nuru school has given 1,100 students access to education and the chance for a better future. Her work in this area continues.

Sara is completely committed to providing the indispensable opportunities that education offers to children. A second school is already under construction with a third in the pipeline.  

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Stefanie Kim
Eldenaer Str. 35
10247 Berlin